Who doesn’t know about the Standard Chartered Mumbai Marathon, or SCMM, as it is popularly known? This annual international marathon is held in Mumbai every year on the third Sunday of January. This year, the date is January 15th. Launched in 2004, the SCMM is one of Asia’s largest and richest marathons, and one of the best loved of Mumbaikars’ events. Bollywood star and fitness freak John Abraham has been the face of the event for many years.