Page optimization is the process of making sure that your website functions in the most effective way possible in relation to search engines.
The following are steps you can take to optimize your page:
- Use targeted keywords in the page title. Place the most important keyword phrase close to the beginning of the page title. Don’t put your site title on every page of your site unless you are really trying to brand that name. In that scenario, it still is usually best to place the site name at the end of the page titles.
- Shorter site titles are often better than longer ones.
- Overlapping related keyword phrases in the page title can help immensely. Overlapping keyword phrases in the page title can help you pick up multiple search phrases.
- Meta description could be a sentence or two to briefly describe the page contents. Meta description tag can be seen in some search results, filling it may appeal to human eyes and catch attention.
- Meta keywords tag perhaps may not be worth the time to look into, but if you choose to make one, it should contain your primary keyword and its common misspellings and synonyms. Each keyword phrase in the keywords tag should be comma separated.
- Use a single, descriptive H1 header on your page containing the keyword phrases similar to those you targeted in the page title. This helps reinforce the page title.
- Use descriptive sub headers (preferably H2) for every paragraph. This improves readability and helps search engines understand what the page is all about.
- Use bullets points and bold formats to break up content at the right places and make it easier to read.
- Write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.